Buy a $20 Office Depot Gift Card, Donate $5 to Born This Way Foundation Free

Lady Gaga, along with her mother, started the Born This Way Foundation in 2011 to help the youth population feel comfortable in their own skin. Right now, Office Depot is selling gift cards in the store that are limited edition cards promoting the mission of the Born This Way Foundation. For each $20 gift card sold, Office Depot will donate $5 to the cause.

If you're planning to make any purchases at Office Depot in the coming months, consider purchasing a few of these special cards. It won't cost you any additional money and you'll be helping a great cause. You'll pay $20 for a card worth $20. Office Depot will donate the $5.

Update: I found an official link to the Be Involved promotion. So now it's available online.

Shared Reading: Good Marketing?

Remember last week when Amazon was selling Lady GaGa's new CD for only $0.99? Well, it turns out that Amazon took the lose as a marketing expense.

Amazon paid Interscope’s distributor, Universal, the full wholesale price for the album — between $8 and $9 — and accepted the difference as a loss, according to several people briefed on the sales arrangement, who were not authorized to speak publicly about the details. Billboard reported that Amazon’s two-day sale yielded about 440,000 digital sales; if correct, that would mean that the retailer lost more than $3 million on the promotion.

So while we were getting a great deal, we were also offering Amazon tons of advertising. How many of you shared the deal with a friend? How many of you stayed on Amazon and purchased more music once you saw that they were cheaper than iTunes? That was their goal.

While no one at Amazon confirms this information, it is assumed that while they lost money on the actual sale of Born This Way, it will generate future sales on Amazon.

Any thought? Leave a comment.

Source: New York Times

Encore Deal: Born This Way by Lady GaGa. $0.99 On Amazon (Full Album)

The deal was so great the first time, Amazon is offering it again. Today, May 26, 2011, you can download the brand new, 14 track release of Born This Way by Lady GaGa for only $0.99. Considering a single track on iTunes is $1.29, the whole album for $0.99 is an amazing price.

People were so excited by Monday's deal, we're offering it again. Today, you can get the entire digital version of Lady Gaga's "Born This Way" album for just $0.99. If you purchased it already, consider gifting the album to a friend. Buy this or any MP3 album and get an automatic upgrade to 20GB of Cloud Drive Storage.

Little Monsters Cheer for Born This Way by Lady GaGa. $0.99 On Amazon (Full Album)

This is the greatest deal on a new release in ages. Today only (May 23, 2011) you can download the brand new, 14 track release of Born This Way by Lady GaGa for only $0.99. Considering a single track on iTunes is $1.29, the whole album for $0.99 is an amazing price.

Update: Amazon is getting swamped with all the little monsters trying to snag this deal. While your purchase will go through, it might take a few hours to download the tracks. Just be patient. I called their customer service after I couldn't access the music and I was told it would take a while.