How to Get In Pottermore Beta Testing

Until today, all we knew about Pottermore was that one million lucky fans would be invited in for beta testing. Now I am very excited that I managed to enter the beta testing on day one, and I have more information for all of you on how to get in. The access isn't immediate and users that successfully registered will receive an email when their access is granted. This is being done to prevent an overload on the system.

For seven days (day one is already over) a clue will be placed on the Pottermore homepage to find the magical quill. Each day the clue will relate to one of the books.

• July 31: Philosopher/Sorcerer's Stone
• August 1: Chamber of Secrets
• August 2: Prisoner of Azkaban
• August 3: Goblet of Fire
• August 4: Order of the Phoenix
• August 5: Half-Blood Prince
• August 6: Deathly Hallows

To find The Magical Quill, you need to solve the clue and add the answer to the end of the web address http://quill.pottermore.com This will lead you to a website where The Magical Quill will be located while early access places are available.

Example:

Clue: How many books are there in the Harry Potter series? Multiply this number by 10.

Answer: 70

Next, add this number to the end of the website address. In this case it would be http://quill.pottermore.com/70

The hardest part is going to be the timing on the clues. The first clue was posted at 4:00am (EST) which was 9:00am in London. They aren't announcing the when for the clues so you have to be lucky with the timing. Keep an eye on Twitter for the hashtag #pottermore because fans are really helping each other out.

Pottermore Beta Testing Opens Today (Or Tomorrow Based on TimeZone)

Harry Potter and the Deathly Hallows is old news, but J.K. Rowling didn't keep us waiting long for the next event in the Harry Potter fandom. We know that beta testing will open to one million lucky fans on July 31, 2011. If we are to assume that Pottermore is opening for Beta testing at midnight in London, that is 7pm July 30, 2011, here on the east coast of the United States. I'm not positive about anything other than they announced that one million fans will gain access on July 31st. Everyone else will have to wait until October.

Why You Can't Always Trust the Advertising

How often have you made a purchased based on the advertising? I recently found this great video on YouTube. It is a re-edited trailer/music video for Harry Potter and the Half-Blood Prince. All the clips come directly from the film, but add some club beats and suddenly it seems like a completely different movie. If I had seen this new trailer without knowing anything about Harry Potter, like that's possible, I would have had completely different thoughts about the film. You can still tell there is an element of magic, but now it appears to be a romantic comedy.

So what do you think about how advertising changes the view of a product? What do you think about the remixed trailer? Leave a comment below.





Don't forget that Pottermore will be opening for beta on July 31, 2011 and the public in October. The beta testing will be for one million people. They haven't announced if it will be the first million or if there will be some kind of contest. Good luck!